Job market research is all about having critical inside information required to maximize your written, verbal and non-verbal presentation. Inside information increases confidence level, enables you to provide job and company tailor-made solutions with precision and boost your overall performance. If you want to know how to 'wow' employers and out-smart your fellow job seekers, then make research a core part of your job market success process.

Step 2 helps you understand how to effectively carry out comprehensive job market industry, company and job research. It also instructs you on how to use the information you gather to market and repackage yourself in a way that will enable you to open up the hidden job market and access unadvertised job opportunities.